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Blue Casio watches may experience a surge inpopularity after the brand's new ambassador Ke$ha sported one at arecent launch party.The multi-million selling singer has become the new face ofCasio's Baby-G line and attended a party last night (August 2nd2010) at New York's Manhattan Centre.She posed for the cameras wearing at least one of the ladies watches- sometimes two or three - together with her usual array of sparklygold accessories.Ke$ha also performed during the evening, which is sure to havedelighted her many fans.However, her choice of lipstick left a little to be desired, asshe opted for bright blue to match one of her Casio watches.The 23-year-old is to design two new Baby-G watches for Casio that will hit the shops next autumn aspart of the new advertising campaign that features the 'tough andcool' branding.Anyone who can't wait that long could get their hands on aCasio Baby-G Ladies Clear Blue Watch (BG-169R-2ER) to satisfytheir style needs until then.

A stylist has praised the G-Shock range from Casio watches for being able to withstand whatever is thrown at them.William Gilchrist, who has dressed stars from Jude Law to the Rolling Stones, told Men's Health magazine that he likes using good quality items and things that are well-made and does not think they should have to be treated with kid gloves.Commenting on the G-Shock, he said he likes the fact that it has a classic design but can also survive a hammering."Every day I wear it, every hammering it takes, it is just going to get better," Mr Gilchrist commented."That's a good design: it all still works but it's got a whole life behind it."Last month, OneIndia News said the colourful G-Shock would be perfect for people who are bored with their current fashion watches, as they will add glamour while also being extremely functional.