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Two lines of Casio watches could be getting a new lease of life soon after a new partnership was announced between the company and Kaiser Time.The popular Edifice and G-Shock styles are to be overseen by industry specialist Steven Kaiser, who hopes to continue the evolution of the timepieces within the accessories market.It is hoped that the partnership will further develop the strong presence of the watches, particularly for the younger side of the watch-buying demographic."I'm thrilled to be working with Casio to build the G-Shock and Edifice brand presence in the luxury watch and jewellery market," Mr Kaiser commented.He added that the styles have a "distinct look" and an innovative technology that really appeals to him.Earlier this month, Aly Walansky at myGloss.com said she recently attended the launch of the Edifice Black Label line in New York, a range which may appeal to fans of the original Edifice watches.

A new limited edition Casio watch marks the brand's move towards a more sustainable future, it has been said.An article for chipchick.com noted that the G-Shock limited edition Green is one of three eco-friendly timepieces on the market at the moment and is sure to turn heads."The watches maintain the shock resistant design and durability that has become synonymous with the G-SHOCK brand since 1983," the piece stated.Furthermore, this particular Casio watch demonstrates all the technological features that the brand is known for, while also redefining what people expect from their timepiece, it added.Elizabeth Woyke from Forbes.com recently highlighted that Casio watches are perfect for anyone who enjoys water sports, mainly due to their numerous technological features.She told canoe.ca that people with Casio watches can be rest assured their timepiece will not be damaged when engaging in such activities.