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Fans of Casio watches have been getting the chance to check out new G-Shock models on the brand's Shock the World Tour.According to the Business Standard, the event reached Mumbai this month and saw a range of events put on to launch different styles and celebrate classic ones.'Father of G-Shock' Kikuo Ibe demonstrated the durability of the iconic timepiece by hitting it on a piece of boarding and letting viewers see it still ticking, while DJ Pearl entertained the crowds with great music.Model, actor and G-Shock wearer Milind Soman said he loves this kind of watch because it is really tough and "offers true value for money".He also praised the "wide range of vibrant, attractive designs with youthful colours".This comes after renowned photographer Alistair Guy told Men's Health magazine that his G-Shock reminds him of a camera, while its durability means he can get on with his work without worrying about it breaking.

Casio watch fans will be able to get a very cool offering from the company this month after the brand announced the release of the G-Shock GW-3000.The watch manufacturer has struck up a partnership with none other than Red Bull and its internationally-recognised Air Race World Championship in order to launch its new G-Shock watch series to match any pilot needs. According to Casio, the GW-3000 series has a remarkable number of extras such as the G-Shock watch staples of waterproofing and shock resistance as well as the perhaps unnecessary capability of withstand up to 15G in centrifugal force.Furthermore, the firm proudly announced that the timepiece is compliant with ISO2669 - environmental tests for aircraft equipment and steady-state acceleration - meaning it should be perfect for its target market of pilots.Released this month in Japan, the Casio G-Shock GW-3000 starts at 34,000 Yen (£230).It follows the release of the new Baby-G Casio timepiece, an ecological offering which has been created especially for the 40th anniversary of Earth Day.