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Rihanna has been spotted wearing a whole host of Casio watches in her latest music video.According to Watch ID, the Rude Boy singer sports four Baby-G and G-Shock watches on her wrist at once in white, yellow, pink and black.Wearing them all interlocked like this could have solved the problem of which one to choose for Rihanna, who is frequently seen with different coloured hairstyles.In the Rude Boy video, bold Casio watches also make up a psychedelic background in one scene, adding a really retro vibe to the clip.Rihanna has said she set out to make the music on her fifth studio album great so that her fans will not have to skip any tracks or listen to bad tunes in nightclubs.Fellow singer Ke$ha has also been sporting Casio watches recently, after she became the brand's worldwide ambassador at a launch party for the new Baby-G models in New York.

Casio watches are to be promoted to young women in India more heavily, the company has confirmed.According to sales and marketing head Kulbhushan Seth, Casio is not well-known for its range of ladies watches.As a result, it intends to step up the promotion of products such as its Baby-G series, reports Sify Finance."Times are changing and we feel it is changing for the better for us," Mr Seth commented.He added that consumers typically own several watches these days, as they have more disposable income to spend.Casio India hopes the upcoming promotional drive will boost its share in the watch market to ten per cent.The company's efforts to sell more Baby-G watches to girls may be aided by the fact various female celebrities have recently been seen wearing the timepieces.Australian guitarist Orianthi wears one in her new video, while Rihanna also sported a Baby-G watch in the promo film for her Rude Boy single.