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Blue Casio watches may experience a surge inpopularity after the brand's new ambassador Ke$ha sported one at arecent launch party.The multi-million selling singer has become the new face ofCasio's Baby-G line and attended a party last night (August 2nd2010) at New York's Manhattan Centre.She posed for the cameras wearing at least one of the ladies watches- sometimes two or three - together with her usual array of sparklygold accessories.Ke$ha also performed during the evening, which is sure to havedelighted her many fans.However, her choice of lipstick left a little to be desired, asshe opted for bright blue to match one of her Casio watches.The 23-year-old is to design two new Baby-G watches for Casio that will hit the shops next autumn aspart of the new advertising campaign that features the 'tough andcool' branding.Anyone who can't wait that long could get their hands on aCasio Baby-G Ladies Clear Blue Watch (BG-169R-2ER) to satisfytheir style needs until then.

A new limited edition Casio watch marks the brand's move towards a more sustainable future, it has been said.An article for chipchick.com noted that the G-Shock limited edition Green is one of three eco-friendly timepieces on the market at the moment and is sure to turn heads."The watches maintain the shock resistant design and durability that has become synonymous with the G-SHOCK brand since 1983," the piece stated.Furthermore, this particular Casio watch demonstrates all the technological features that the brand is known for, while also redefining what people expect from their timepiece, it added.Elizabeth Woyke from Forbes.com recently highlighted that Casio watches are perfect for anyone who enjoys water sports, mainly due to their numerous technological features.She told canoe.ca that people with Casio watches can be rest assured their timepiece will not be damaged when engaging in such activities.