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Blue Casio watches may experience a surge inpopularity after the brand's new ambassador Ke$ha sported one at arecent launch party.The multi-million selling singer has become the new face ofCasio's Baby-G line and attended a party last night (August 2nd2010) at New York's Manhattan Centre.She posed for the cameras wearing at least one of the ladies watches- sometimes two or three - together with her usual array of sparklygold accessories.Ke$ha also performed during the evening, which is sure to havedelighted her many fans.However, her choice of lipstick left a little to be desired, asshe opted for bright blue to match one of her Casio watches.The 23-year-old is to design two new Baby-G watches for Casio that will hit the shops next autumn aspart of the new advertising campaign that features the 'tough andcool' branding.Anyone who can't wait that long could get their hands on aCasio Baby-G Ladies Clear Blue Watch (BG-169R-2ER) to satisfytheir style needs until then.

Anyone who thought the G-Shock range of Casio watches was simply for informal occasions may wish to have a rethink.The brand has added to its smarter watches with the MT-G 1100- 1A Chronograph, which would be perfect for a young professional to wear to work.According to Retail Jeweller, it features a dual-layer dial and a two-piece shock dispensing bezel.Furthermore, it will also check and adjust the time automatically every 55 minutes, so the wearer need never fear being late to an important event.Anyone on the lookout for stylish men's watches could also look towards the Casio G-Shock Men's Black Dial Combination Display Sports Watch.However, fans of the more rugged, fun G-Shock styles may be pleased to know these are very much still in vogue.The new G-Shock Surfrider timepiece from Casio was recently recommended by Dan Brooks of Crave Online, who said it is ideal for those who want both functionality and an attractive design.