casio amw-709d

Casio continues to celebrate 25 years of G-SHOCK with yet another release of new G-Shock watches. The Casio G-Shock Glorious Gold line features GW-225E Central and DW-6925E and GW-M5625E.The strap and cases are transparent and the metal screws and other accents are kept in gold.The Casio G-Shock Glorious Gold watches start shipping in May in Japan.Via this Casio press-release (Japanese).

Casio watches are to be promoted to young women in India more heavily, the company has confirmed.According to sales and marketing head Kulbhushan Seth, Casio is not well-known for its range of ladies watches.As a result, it intends to step up the promotion of products such as its Baby-G series, reports Sify Finance."Times are changing and we feel it is changing for the better for us," Mr Seth commented.He added that consumers typically own several watches these days, as they have more disposable income to spend.Casio India hopes the upcoming promotional drive will boost its share in the watch market to ten per cent.The company's efforts to sell more Baby-G watches to girls may be aided by the fact various female celebrities have recently been seen wearing the timepieces.Australian guitarist Orianthi wears one in her new video, while Rihanna also sported a Baby-G watch in the promo film for her Rude Boy single.