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Blue Casio watches may experience a surge inpopularity after the brand's new ambassador Ke$ha sported one at arecent launch party.The multi-million selling singer has become the new face ofCasio's Baby-G line and attended a party last night (August 2nd2010) at New York's Manhattan Centre.She posed for the cameras wearing at least one of the ladies watches- sometimes two or three - together with her usual array of sparklygold accessories.Ke$ha also performed during the evening, which is sure to havedelighted her many fans.However, her choice of lipstick left a little to be desired, asshe opted for bright blue to match one of her Casio watches.The 23-year-old is to design two new Baby-G watches for Casio that will hit the shops next autumn aspart of the new advertising campaign that features the 'tough andcool' branding.Anyone who can't wait that long could get their hands on aCasio Baby-G Ladies Clear Blue Watch (BG-169R-2ER) to satisfytheir style needs until then.

Casio is known for their G-Shock watches and other affordable timepieces but this time we are featuring you another timepiece from their collection called as the Casio Pathfinder. This timepiece is also feature packed and durable just like their G-Shock watches.This new Casio Pathfinder watch is definitely a timepiece that you would love to wear in any part of the world because of its useful functions and features. This watch is also durable because of its titanium material that composes its case and bracelet. Aside from its durability, this material also makes this watch lightweight making it easy to wear.But what make this watch special are the functions that if offers. These functions include a barometer, altimeter, thermometer, alarm, chronograph, timer, world time, moon phase, compass, and tide chart. These functions are all displayed on the digital screen found on the dial. Aside from these, the watch also includes solar cells that recharge the battery with almost any type of light.This watch is now available at Casio outlets for an approximate price of $400.00.