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After Bvlgari engulfed the brand Gerald Genta (that it already owned), it took most of the brand’s contemporary timepieces and “Bulgarized” them! Sorry, I had to say that – it made me laugh. What this means is that they took existing designs and reshaped them a bit to bit Bulgari’s DNA.I was impressed they they decided the Grande Sonnerie Tourbillon should be kept alive. They barely made any changes to it at all actually! I first wrote about this watch when it was called the Gerald Genta Arena Metasonic Sonnerie. Renamed the Bvlgari Gerald Genta Magsonic Grande Sonnerie Tourbillon, the watch seems to only change the case material (looks to be in rose gold now), and the text on the ring around the dial.Because the watch is so complex with its tourbillon and sophisticated chiming functions, Bulgari created an iPad app that explains the watch. An incredible piece, this was originally retailed for $900,000 – I wonder what it goes for now in Bvlgari form.

[ via Bvlgari ]Bvlgari has opened a grand flagship boutique in Paris, at Rue Francois 1er and Avenue George V. Joining the brand's previous three stores in the "City of Light", the new boutique draws inspiration from the architectural concept of ancient palaces, cleverly accentuated by the design elements integral to the house of Bvlgari. The luxurious appointed Paris boutique covers 1,500 square meters on two floors, *** it the largest Bvlgari store in Europe. A special aspect is the "twin store" concept, which enables customers to enter through either the jewelry and watch side, or the one devoted to the latest Bvlgari accessory collections. Once inside, customers will find the central rotunda which merges the two sections.