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In 2002, Burberry, a British luxury goods brand contracted with Fossil to produce and distribute Burberry branded watches around the world.Beginning this April, Burberry watches will be available at department stores and watch retailers as well as Burberry boutiques all over Japan. Currently, Burberry watches can be found at U.S. high-end retailers and at the company stores.Burberry was founded in 1856 when Thomas Burberry opened his shop to sell travel goods. Soon after that, Burberry gained fame with elegant and functional outdoor wear.In 1955, Burberry was appointed as a purveyor to the British Royal family. The well-known "Burberry check" was introduced on a trench coat liner in 1924, and since then, it has been the familiar pattern of the brand.The first collection for 2003 contains 50 models. Among them the Heritage, Signature and Endurance lines. All feature Swiss made movements and are assembled in Fossil's newly acquired Swiss factories. MSRP ranges from $350 to $875.3/20/03

Sales of Burberry watches have helped the company's licensing division record a "stronger than expected" performance, according to a report.It said that a mid single-digit percentage decline in licensing revenue is now expected, instead of the previously forecast drop of up to ten per cent.Furthermore, like-for-like retail sales are up by more than nine per cent during the first-half of the year.Angela Ahrendts, chief executive of luxury watch maker Burberry, said: "The momentum at Burberry continues, with 21 per cent revenue growth and a material improvement in the gross margin in the first half. While mindful of our strong second half last year, we currently expect adjusted profit before tax for the full year to be in the top half of market expectations."Recently, Burberry unveiled its autumn/winter 2010 watch collection, including items carrying the firm's famous chequered pattern on the strap and steel timepieces for a more robust look.