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Miss Sixty watches could soon be adorning the wrist of a former Burberry model in a new campaign for the fashion house this month.Grazia revealed that the "famously porcelain doll-like face" of Rosie Huntington Whitely is a welcome addition to the next step in the organisation's plan to make itself more appealing to the market at large, changing its direction along with its leading model.The magazine highlighted how Miss Sixty had moved away from its usual offerings of "super-tight skinny jeans and tight tops", getting together a "first-rate" creative team in order to take the company in a "new, high-end dimension".However, in a move which may also benefit Miss Sixty watches, the creative director for the shoot with Rosie Huntington Whitely was Marie Amelie Suave, the "most in-demand stylist on the planet" who knows how to get the most out of the organisation's wares.Last month, Miss Sixty revealed its partnership with Alcatel to create a mobile phone for fashionistas from around the world.

Sales of Burberry watches have helped the company's licensing division record a "stronger than expected" performance, according to a report.It said that a mid single-digit percentage decline in licensing revenue is now expected, instead of the previously forecast drop of up to ten per cent.Furthermore, like-for-like retail sales are up by more than nine per cent during the first-half of the year.Angela Ahrendts, chief executive of luxury watch maker Burberry, said: "The momentum at Burberry continues, with 21 per cent revenue growth and a material improvement in the gross margin in the first half. While mindful of our strong second half last year, we currently expect adjusted profit before tax for the full year to be in the top half of market expectations."Recently, Burberry unveiled its autumn/winter 2010 watch collection, including items carrying the firm's famous chequered pattern on the strap and steel timepieces for a more robust look.