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A stumbled across a beautiful and well written article about Breitling entitled Baby Boomer Men, Branding & Breitling from the Boomers: A Trip into The Heart of the Baby Boomer Generation blog.The author, Brent Green, slowly begins his discussion talking about Leon Breitling’s beginnings in America in 1884. He describes the company….Breitling has contributed to a meticulous industry by engineering chronograph technology onto the wrists of intrepid pilots, giving them measurement capacities needed to propel aviation into the stratosphere and beyond.…and describes Breitling watches as tools for mankind not just instruments for professionals.The article then takes an exciting turn and begins to delve into the marketing genius that is Breitling by taking an aesthetic eye to the Breitling website using images and commentary while through in common Baby Boomer characteristics and anecdotes.Great article… check it out.

1962. The space race was well under way. Already a supplier to civilian and military aviation, Breitling naturally took a keen interest in this new human adventure. Based on the Navitimer chronograph, the brand's technicians developed the Cosmonaute, a space-going version of this instrument indicating the daily 24 hours in a single sweep of the dial. Given the extremely relative nature of day and night in space, this configuration prevents possible confusion between midday and midnight. On May 24th 1962, the astronaut Scott Carpenter tested this instrument under real-life conditions during his orbital flight aboard the Aurora 7 capsule.For its 125th anniversary, Breitling has chosen to issue a limited series of the model that became the first wrist chronograph to experience space travel. Only 1,000 of these Cosmonaute watches will be produced, all equipped for the occasion with an original version of the intriguing 24-hour dial. Further accentuating its distinctive character and in tribute to a modern design icon from the 1960s, the Cosmonaute Limited Edition is fitted exclusively with the rigid perforated Air Racer bracelet.