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Watch brand joins the ranks of 5th Avenue's luxuryClassically refined and sophisticated amongst the prestige, the watch brand, Breguet, finds itself rightly situated upon the most luxurious boutiques on Fifth Avenue in New York City. Open to the public by the end of November, the 3,500 sq. ft. boutique features a special exhibition space that will allow visitors to experience an interactive virtual tour of the Breguet manufacture located in Switzerland. This is the third Breguet Boutique to open in the U.S. The other two are located on Madison Avenue in New York City and Rodeo Drive in Beverly Hills, Ca.The boutique is a superb showcase of original features to welcome breathtaking displays of impeccably finished timepieces. Both sales areas and exhibition space share the contemporary spirit of an original d��cor highlighting the brand's corporate colors. The ground floor is reserved for product display and sales while the first floor houses Breguet's historical heritage. The boutique's decoration scheme focuses on the quality of its constituent materials and the refinement of its decorative details. The choice of materials stemmed from a study of Breguet timepieces. Selected historic designs served as aesthetic references. Gemstone-like blued glass in the front windows, represents the blue enamel of Empress Josephine's pocket watch and the play of light and shadow engraved gold patterns. Spatial partitioning draws its inspiration from the elliptic patterns abounding in Breguet's own work, resulting in sinuous shapes and surfaces accompanying visitors throughout their time in the boutique. Located at 711 Fifth Avenue, Breguet's centuries of European history and culture come together on the most lavish avenue in the U.S., presenting a world of prestige horology.

To celebrate its long-term relationship with Russia, BREGUET opens a new Boutique and the first one in the Oural-region in Ekaterinburg. Occupying a prime site on Prospect Lenina, at the number 25, the BREGUET Boutique spreads its 142 square meters of elegant atmosphere, corresponding to the prestige of BREGUET. It has been designed into a superb showcase to present an exclusive selection of perfectly refined and impeccably finished timepieces as well as luxurious and exquisite jewelry suites. The boutique's decoration scheme focuses on the quality of its constituent materials and the refinement of its decorative details. The choice of materials stemmed from a study of Breguet timepieces. Selected historic designs served as aesthetic references such as the famous "Clou de Paris" pattern in blued glass frames recalling the bluish enamelling of its pocket watches. Spatial partitioning draws its inspiration from the elliptic patterns abounding in BREGUET's own work, resulting in sinuous shapes and surfaces accompanying our guests throughout their visit to the boutique and museum.These magnificent premises are a must destination in Ekaterinburg for anyone and everyone fascinated by the world of Breguet. Here, between centuries-old tradition and permanent innovation, its watchmaking genius flourishes. Here, the precious stones gracing its wonderfully creative gem jewellery reflects the demanding art of its master gem-setters. Here, too, centuries of European history and culture come together under the approving eyes of numerous famous clients, including Tsar Alexander I, Prince Orloff, Prince Poniatowski or Sergei Rachmaninov and famous writers such as Pushkin.