breguet no 365

Watch brand joins the ranks of 5th Avenue's luxuryClassically refined and sophisticated amongst the prestige, the watch brand, Breguet, finds itself rightly situated upon the most luxurious boutiques on Fifth Avenue in New York City. Open to the public by the end of November, the 3,500 sq. ft. boutique features a special exhibition space that will allow visitors to experience an interactive virtual tour of the Breguet manufacture located in Switzerland. This is the third Breguet Boutique to open in the U.S. The other two are located on Madison Avenue in New York City and Rodeo Drive in Beverly Hills, Ca.The boutique is a superb showcase of original features to welcome breathtaking displays of impeccably finished timepieces. Both sales areas and exhibition space share the contemporary spirit of an original d��cor highlighting the brand's corporate colors. The ground floor is reserved for product display and sales while the first floor houses Breguet's historical heritage. The boutique's decoration scheme focuses on the quality of its constituent materials and the refinement of its decorative details. The choice of materials stemmed from a study of Breguet timepieces. Selected historic designs served as aesthetic references. Gemstone-like blued glass in the front windows, represents the blue enamel of Empress Josephine's pocket watch and the play of light and shadow engraved gold patterns. Spatial partitioning draws its inspiration from the elliptic patterns abounding in Breguet's own work, resulting in sinuous shapes and surfaces accompanying visitors throughout their time in the boutique. Located at 711 Fifth Avenue, Breguet's centuries of European history and culture come together on the most lavish avenue in the U.S., presenting a world of prestige horology.

This year marks the 200th anniversary of the design of the first wrist-worn watch, ordered from Breguet by Caroline Murat, Queen of Naples. The anniversary offers Breguet the opportunity to add the first Grande Complication design to the Reine de Naples collection for ladies only: automatic strike.This elaborate "complication" marks the hours automatically every hour on the hour with two strikes, repeated three times, a charming and discreet way of signalling the passage of time. A pushpiece opposite 2 o'clock allows the wearer to deactivate this function. The automatic strike is featured on a new egg-shaped movement from the Breguet workshops, developed specifically for women's watches. It combines the sophistication of automatic strike with the subtle beauty of a design entirely engraved and decorated by hand. Along with the usual technical considerations, its makers factored in their aesthetic ambitions in addition to the results of fundamental research by Breguet technical specialists on the acoustics of watches featuring striking and repeater mechanisms.The shape of the new movement's bridges and oscillating weight as well as the details of its decorative work come together to form the image of a dove in flight, visible on the underside of the watch through a clear sapphire back plate. Its white gold case sets off the watch's white mother-of-pearl dial, framed by a bezel entirely set with diamonds. Separated by a diamond that signals the start of the strike, the hammers are visible on the upper part of the dial, at eleven and at one o'clock.A true masterpiece of Haute Horlogerie, the Reine de Naples Sonnerie design embodies to perfection Nicolas G. Hayek's remark about Breguet: "Breguet is the perfect meeting of beauty and advanced technology."