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The Tourbillon Boutique is a chain of retail stores operated by the Swatch Group that offers its most exclusive watch brands (and Swatch). While most of the shops are located in Switzerland, the US is about to see its second Tourbillon Boutique store, due to open in New York City sometime in May, located in the Financial District on Wall St. Recently, Swatch owned Omega opened up its flagship store on 5th Avenue, and this second new opening indicates a distinct focus on the US market for the Swatch Group watch brands. Until now, the only Tourbillon store in the US was located in Costa Mesa, just south of Los Angeles. The purpose of the store is to house the most luxurious brands and timepieces that the Swatch Group offers. This includes Breguet, Jaquet Droz, Blancpain, Glashutte Original, Leon Hatot, Omega, and Swatch (though I am not sure how the Swatch branded watches fit in as they are mainstream as opposed to luxury watches for the most part). The Tourbillon Boutique stores are not limited to watches with the expensive and complex tourbillon complications, but any of the firm's best timepiece offerings. Questions arise as to why the Swatch Group is currently expanding during difficult economic times. My guess is that the US market has more promise in terms of expansion than Europe, while at the same time the Swatch Group is investing in the future when the economy will eventually bounce back. Lower real estate prices and the availability of labor makes it an enticing environment for market positioning once the demand for fine timepieces edges its way back up, once again. Ariel Adams publishes the popular watch review site aBlogtoRead.com.

In the horological community there are men's watches and then there are sport watches. The Glashutte Sport Evolution Perpetual Calendar watch is the rare instrument of timekeeping that has a sum greater than its individual parts and redefines what a sport watch can be. As an added bonus and sensational style point, there are the names of 24 cities (such as New York, Dhaka, Berlin and Hong Kong) imprinted on the two bezel rings, allowing you to actually take command of timekeeping. The Glashutte Sport Evolution Perpetual Calendar watch features the Caliber 39 automatic movement, which includes 48 jewels and 40 hours of power reserve. 91 Uniqueness The rubber strap is a functional, if not amusing, homage to what the Glashutte Sport Evolution Perpetual Calendar watch purports to be, but do not be fooled -- this is one damn serious watch. By moving the black bezel and placing the desired city at the hour marker, you can determine the time in that city as well as the time difference between your current location and the chosen city. In one *** movement, this watch does what so many digital varieties do with the transition of menu selections and data-recall transmissions. Read more 85 Durability It may look like a souped-up dive watch, and while it is water-resistant to a level you’ll never test yourself, you should not be fooled by its sporty look. Glashutte is a quiet rival to the throne of luxury sport-watch supremacy. Perhaps the Glashutte name is new to you, but what you need to know is this: What you are looking at is the future of high-end sport watches. Unlike so many others that may be water-tight to the deep trenches of the Pacific or have been worn atop Everest, this watch, this unbelievably expensive piece of wrist jewelry, actually does something other than tell you the current time and date in your own time zone. It is a tool for capturing time and using it as you see fit. It is liberating. It is unifying in its understanding of the passage and manipulation of time. It is the watch you should aspire to own.