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Bell&Ross slightly modifies their signature design watches and unveils the BR 03 Instrument Type Aviation. The BR 03 Instrument Type Aviation has two LCD displays, one of them shows in letters the current selected function.The new Bell&Ross features a quartz movement with analogue and digital display, ref. ETA 988.333. 32,768 HZ. 7 rubies.The battery is a Silver oxide, high-drain battery 1.55 V.The inhibition period issixty seconds. Theoretical running time of this BR 03 is 35 months (depending on how often the alarm and chronograph are used). The end of battery life indicated by digital display blinking. Casein satin-polished stainless steel or glass pearl blasted stainless steel with black carbonfi nish. Diameter 42 mm. Water-resistant crown with push-piece function. Unidirectional,revolving inside bezel, toothed and graduated to 60 minutes. The triangular mark (O or60') is marked by a luminescent dot in the dark. Black dial. Figures, index and handscoated with highly luminescent paint to optimise night reading. Anti-refl ective coatedsapphire glass. Water-resistance: 100 metres. Satin-polished stainless steel or rubberstrap.Via the Bell and Ross site.

Concetp Watch for a Concept Car Originally designed to meet the needs of extreme sports professionals, Bell & Ross watches have gradually become a reference in the exclusive world of swiss designer watch-making. Bell & Ross has been working with the automotive sector for several years, and on the occasion of the Geneva Motor Show (March 2010), the brand has invented an original dashboard clock for the new Peugeot SR1 Concept Car. The Peugeot SR1's dashboard clock was designed by Bell & Ross to be in perfect harmony with the spirit of this avant-garde Concept Car. When a wristwatch becomes a dashboard clock The timepiece designed by Bell & Ross offers an innovative integration concept and features a unique style and materials. The watch and its band fit neatly into the dashboard to become a temporary on-board timepiece. Easily removable, the instrument immediately turns back into a wristwatch. On the futuristic dashboard of the Peugeot, the Bell & Ross watch, the only analogue instrument, immediately catches the driver's eye. It easily fits into a special slot on the dashboard. The watch case is cut from a block of steel and holds a three-dimensional face. During production, the digital machining facility designs a raised setting on the face. A feat performed thanks to avant-garde machining techniques. The monochromatic steel case and the leather wristband perfectly match the SR1's interior upholstery. Specifications Stainless steel case measuring 46mm with AR-coated sapphire crystal. Water resistance to 100 meters. Movement is the Swiss automatic ETA caliber 2897 with power reserve complication. The strap is done in the same leather as the interior of the SR1's upholstery.