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Concetp Watch for a Concept Car Originally designed to meet the needs of extreme sports professionals, Bell & Ross watches have gradually become a reference in the exclusive world of swiss designer watch-making. Bell & Ross has been working with the automotive sector for several years, and on the occasion of the Geneva Motor Show (March 2010), the brand has invented an original dashboard clock for the new Peugeot SR1 Concept Car. The Peugeot SR1's dashboard clock was designed by Bell & Ross to be in perfect harmony with the spirit of this avant-garde Concept Car. When a wristwatch becomes a dashboard clock The timepiece designed by Bell & Ross offers an innovative integration concept and features a unique style and materials. The watch and its band fit neatly into the dashboard to become a temporary on-board timepiece. Easily removable, the instrument immediately turns back into a wristwatch. On the futuristic dashboard of the Peugeot, the Bell & Ross watch, the only analogue instrument, immediately catches the driver's eye. It easily fits into a special slot on the dashboard. The watch case is cut from a block of steel and holds a three-dimensional face. During production, the digital machining facility designs a raised setting on the face. A feat performed thanks to avant-garde machining techniques. The monochromatic steel case and the leather wristband perfectly match the SR1's interior upholstery. Specifications Stainless steel case measuring 46mm with AR-coated sapphire crystal. Water resistance to 100 meters. Movement is the Swiss automatic ETA caliber 2897 with power reserve complication. The strap is done in the same leather as the interior of the SR1's upholstery.

Fratello has some nice give aways coming up, and this Mario Paci MP XVIII strap is one of them! Together with and , long time friends of FratelloWatches, I can offer you this great give away for your Panerai time piece.Leave a comment with your name and a valid e-mail address, and a winner will be picked on the 15th of July. You will be contacted in order to ask you what colour strap and which size you prefer. The following sizes are available (width at the lug & buckle and long part length & short part length):24/24 115/7524/24 125/8024/24 130/8526/26 125/80The MP XVIII strap will be available in the following colours: Camel, Cappuccino and Nero (as seen below).Thanks to Elliot of ! Make sure to participate if you have a Panerai or want to surprise someone who has a Panerai with this great strap!