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TweetEmailBell & Ross came to the market in 1992 determined to offer high quality Swiss timepieces to professionals in extreme working environments (see Bell & Ross: Watches for Professionals). Now with the instantly recognizable square design of the Instrument collection (the cases literally look like gauges lifted directly off of fighter jets or submarines), Bell & Ross may have found the individuality it needs to keep competing with better known and long-established brands. Bell & Ross continues to push forward with a Breitling-like passion for professional timepieces, and a combination of avant-garde style and Swiss watch making tradition.All the watches in the Bell & Ross Instrument collection have automatic ETA movements, anti-reflective sapphire crystals, luminescent hands and markers, and are water-resistant to 100 meters (about 330 feet). There are 11 different models available with the following complications:No date.Small date.Big date.Chronograph.Power reserve.Across these five basic versions, you can get all kinds of variations, including:Stainless steel, black carbon finished steel, pink gold, or titanium cases.Leather, canvas, rubber, or alligator straps.Limited edition orange or blue accents (blue version pictured here).Diamond encrusted with mother-of-pearl dials.The Instrument Collection has become the symbol of the company's brand image, and will likely be their calling card for many years to come. While Bell & Ross may want you to believe that their Instrument collection is for serious professionals, I believe that these watches will be very intriguing to the enthusiast who appreciates style and passion over brand and history. The cornerstone of this business is quality and character — something that Bell & Ross seems to have come to understand very well.By James Stacey

[ via Bell & Ross ]For the fourth consecutive year, Bell & Ross joined this sporting event, voted by car enthusiasts as an exceptional motor race out of common interest."The parade" taking place in the heart of Le Mans, is a collection of 150 cars from all over the world come to race on the three kilometres course.Since 1995 the parade has provided a unique opportunity for impassioned, professional collectors and pilots to gather. Innovative techniques, avant-garde design, High-tech materials, and precision mechanics: the Haute Horlogerie industry merges ideally with the motor racing.The Bell & Ross watches represent this union perfectly.Designed for professionals who require tools of optimal reliability, Bell & Ross watches meet fourfundamental principles: readability, performance, precision and water-resistance.The chronographs have become a reference with regards to sport watches particularly in the field of the motor racing.To close the parade, about fifteen Supercars created a public sensation. The height of technology and performance, this selection of exceptional cars represent a must in the sporting universe.The Bell & Ross presentation: The world's most prestigious presentation of Supercars!At the end of the Parade, Surgit Ra?, the owner of the Ferrari Enzo and the Bugatti Veyron, was chosen by the Classic Automobiles Association as the winner of the Bell & Ross Space 3 Grey Titanium watch.PRESS RELEASE: