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Front-runner in e-commerce innovation for the luxury watch industry, Bell & Ross has opened its e-Boutique doors to US customers. Almost a year ago Bell & Ross opened up their e-commerce platform to European customers looking to buy the high-end watch brand's timepiece online. Now, as of late September 2010, customers in the US receive the ability to buy Bell & Ross watches and accessories online - direct from Bell & Ross.At this time, most luxury watch brands do not allow online sales. Bell & Ross' approach to this was to sell online themselves, and use their retailer network for order fulfillment purposes. A few years ago it would have been heresy to suggest to major European brands to sell watches online. Now you can enjoy e-commerce solutions for brand such as Cartier, Longines, Bell & Ross, and more. Payment options at this time are only credit card (so you better be able to put $5,000 or more on your card in a single day). According to Bell & Ross, the US e-commerce model is the same that is being used in Europe - so it goes to show that the model Bell & Ross was experimenting with in Europe worked out well. Ariel Adams publishes the luxury watch reviews site aBlogtoRead.com.

Bell & Ross is presenting us with a new timepiece from their Instrument collection which they call as the Bell & Ross BR03 Instrument Type Aviation Watch. This new timepiece is designed with the classic Instrument watch silhouette combined with some modifications on its functionality and other detailing.Like your usual Bell & Ross Instrument Watch, this BR03 Instrument Type Aviation Watch also includes a square shaped case combined with a round rotating bezel and dial. The case of this watch is composed of a PVD coated stainless steel material attached to a black fabric strap. This timepiece also includes a black dial but unlike the other Bell & Ross Instrument watches, this timepiece is equipped with digital screens that display numbers of functions including a chronograph, calendar, minute repeater, countdown timer, second time zone, and alarm. This watch also includes analogue function for the time indicator presented through the luminescent coated skeleton hands and hour markers.