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Ernest Jones, the Diamond and Watch specialist has launched a collection of Baume & Mercier watches, offering consumers the chance to buy the high quality Swiss Made timepieces on the high street. The selections of watches are crafted in steel or gold and in styles to suit both men and women. The collections available at Ernest Jones include the Classima Executive, which reinterprets Baume & Mercier watch-making tradition using mechanical movements enriched with small embellishments and refined finishes, and the Riviera collection, which revolutionised watch-making with a dodecagonal case. Ernest Jones also features the refined rectangular Diamant and Hampton ranges which offer a blend of elegance and modern design. Also available at Ernest Jones is the il��a collection, a feminine range with sensual curves and flowing lines. Founded in Switzerland in 1830, Baume & Mercier is a luxury watch brand that combines the finest watch making traditions with contemporary design and high quality components. In keeping with its pursuit of excellence, all Baume & Mercier watches bear the Swiss Made label and feature signed and numbered case backs. All movements are accredited by the Richemont Group. Baume & Mercier uses only stainless steel or 18ct gold bracelets and genuine alligator straps and all watches in these collections are water resistant with a two year international warranty. Contemporary, classic and modern Baume & Mercier watches offer a unique style that reflects the taste and requirements of an aesthetically minded clientele. By valuing innovation, creativity and authenticity Baume & Mercier manufacture quality, first-class watches that are among the finest in watch making. Celebrating 60 years as the nation's leading high street Diamond and Watch Specialist, Ernest Jones, has over 200 stores and a retail website at www.ernestjones.co.uk. Featuring a wide range of leading brand watches and high quality jewellery, Ernest Jones also has a stunning selection of gifts for all occasions. Ernest Jones is part of Signet Jewellers Limited, the world's largest speciality retail jeweller.

Some men's watches get noticed right off the bat, others grow on people over the years and still others require a celebrity connection before they really catch on. Most famously, a particular Rolex chronograph was a commercial flop for decades before it was discovered that Paul Newman wore that very model. Since then, the Paul Newman Daytona has become the holy grail of vintage watch collectors. Just this past week, the watch world discovered a new bit of celebrity that may change the course of a run-of-the-mill watch forever. In late May, Philadelphia Phillies pitcher Roy Halladay threw a perfect game. Last month, he thanked his teammates by buying 60 of them brand new Baume & Mercier watches. Not a bad deal for anyone involved. 70 Uniqueness The Baume & Mercier Riviera sport chronograph is a fairly basic luxury chronograph. It has been a part of the B&M lineup for several years and never really caught on as a popular seller. But, now that Halladay has made the watch famous (he gave watches to not only his teammates but also the bat boy and the team’s PR folk), it may benefit from a surge in demand. Each watch Halladay gave out was inscribed with the recipient’s name on the caseback and a box reading, “We did it together. Thanks, Roy Halladay.” The watch itself may not be that unique, but we know there are at least 60 very special Riviera Sports out there somewhere. Read more 75 Durability The Riviera Sport chronograph features a Valjoux-based automatic chronograph movement, a movement that is shared with many other high-end timepieces. The casing is in traditional stainless steel with a matching steel bracelet. The watch features a divers bezel with 15-minute hash marks, and considering the caliber of the movement and well-known brand name, the Baume & Mercier Riviera Sport should be a long-lasting watch. Think of the Riviera Sport as a less expensive alternative to the high-end yachting watches from Audemars Piguet and Patek Philippe. Also, just think, if it’s good enough for the entire Philadelphia Phillies organization, it’s good enough for you.