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If women will be given a choice, they will definitely pick this one by Baume & Mercier for its natural beauty and appeal that can bring out the elegance and sophistication in them. This Baume & Mercier Ilea will definitely capture every woman's taste.This watch presents its beauty with materials that has natural luxuriousness in them. It includes a white gold case and bracelet which gives an instant glow on every woman's wrist. Above this, it also has a bezel set with sparkling diamonds which are unquestionably irresistible for women. Aside from this luxuriousness, this watch is presented with an oval shaped dial in sky like design with additional guilloche detailing for accent. This clean dial is also accented with white gold hour markers and numbers as well as the hands. And aside from the time, this watch also has a date indicator.Truly an irresistible charm, this timepiece from Baume & Mercier Watch is what every luxurious woman deserves.

Actress Gwyneth Paltrow has been named as the new ambassador for Baume and Mercier, the luxury Swiss watch maker. The 38 year old actress will not be appearing on any promotional material according to press relations staff at Baume and Mercier. She will however be involved heavily in communication projects such as brand appearances at the Salon International De La Haute Horologerie which is a yearly showcase of the industries luxury watches in Geneva Switzerland. Baume & Mercier has been suffering from poor sales in recent years according to its Chief Executive Officer Alain Zimmerman. He made a statement saying that the brand has been suffering in recent years due to lack of appeal and that the watch maker will be ceasing production of all its watches but one. The only watch continuing production is the companies best seller the Classima. The watch makers announcement that it will be bringing on Gwyneth Paltrow as its brand ambassador is believed to be a last ditch effort to try and rebound its sales according to industry analysts. Recently Baume and Mercier have restarted production of its Linea and Capeland lines which will premiere in the Hampton collection in October of 2011. Zimmerman said 'Our positioning remains as a brand that offers high-quality products with a beautiful design.' Gwyneth Paltrow joins many other famous faces as a brand ambassador for Baume and Mercier. Previous brand ambassadors included Meg Ryan, Kim Basinger, Terri Hatcher and Evangeline Lilly.