baume and mercier 8425

Although resolutely classic, the steel Hampton Square XL from Baume & Mercier displays the vibrancy of its personality. This is the watch of a man who distinguishes himself quite naturally rather than deliberately attracting attention. Displaying double time zone and big date complication, this time piece incorporates automatic Soprod TT651 movement. A bit outsized at 34mm x 45mm, this stainless case has a sapphire crystal and a small display-back showing the balance wheel. The dial is distinguished in silver with gilloche finish and blued hands.

Actress Gwyneth Paltrow has been named as the new ambassador for Baume and Mercier, the luxury Swiss watch maker. The 38 year old actress will not be appearing on any promotional material according to press relations staff at Baume and Mercier. She will however be involved heavily in communication projects such as brand appearances at the Salon International De La Haute Horologerie which is a yearly showcase of the industries luxury watches in Geneva Switzerland. Baume & Mercier has been suffering from poor sales in recent years according to its Chief Executive Officer Alain Zimmerman. He made a statement saying that the brand has been suffering in recent years due to lack of appeal and that the watch maker will be ceasing production of all its watches but one. The only watch continuing production is the companies best seller the Classima. The watch makers announcement that it will be bringing on Gwyneth Paltrow as its brand ambassador is believed to be a last ditch effort to try and rebound its sales according to industry analysts. Recently Baume and Mercier have restarted production of its Linea and Capeland lines which will premiere in the Hampton collection in October of 2011. Zimmerman said 'Our positioning remains as a brand that offers high-quality products with a beautiful design.' Gwyneth Paltrow joins many other famous faces as a brand ambassador for Baume and Mercier. Previous brand ambassadors included Meg Ryan, Kim Basinger, Terri Hatcher and Evangeline Lilly.