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The gadget-fanatics have now a new reason of celebration with the release of the new Concord C1 Pure watch, a timepiece giving its best to impress those who always keep up with the latest technologies and trends. This new watch introduced by Concord seems to capture the essence of our contemporary times, with a strong emphasis on design and innovation. Always seeking for new watch *** concepts, Concord has become one of those brands famous for its innovative designs and progressive technical approaches that have made of their watches best-selling pieces of this highly competitive industry.This time Concord offers us the alternative to the those dull designs and traditional functions in watch manufacturing, with the creation of the latest model called the Concord C1 Pure watch, especially designed for those who seek progress and not static design, for those who prefer innovation and not tested functionality, and last, but not least, for those who appreciate quality and genuine performance. The new Concord C1 Pure watch has it all, starting from trendy design features to valuable materials and highly reliable mechanisms designed with the help of state-of-the-art technologies. Concord C1 Pure Pictures GalleryThe beautiful design of the new Concord C1 Pure watch catches the eye immediately with its sporty modern features that eventually manages to recreate an elegant and sophisticated look. The watch is available on white and it's designed to fit the wrists of both men and women, with its uni*** features matching many styles. The watch seems to approach a round, almost robust design, which contrasts with the latest vintage replicas presented by the watch *** industry. The design of the new Concord C1 Pure watch is like a breeze of fresh air in an industry where imitation and kitsch are regarded as being indispensable. The roundly-shaped case of the new Concord C1 Pure watch measures 44 mm in diameter and is covered with sapphire crystal. The elegant touch of design is given by the diamond adornments applied on the bezel and case, giving it the necessary brilliance to face the modern man's expectations regarding luxury, extravagance and value. The new watch presented by Concord has many functions, but maybe the most innovative of them all is its ability to resist up to 20 atmospheres when diving due to its ultra progressive closing system. This system protects the self-winding movement which generates a power reserve of 48 hours, a chronograph function and all the traditional functions of a respectable watch. The dial comes on a white color and presents three sub-dials, for the counters, and a date window located at the three o'clock position. The hand indicating the seconds uses some blue motifs to hint to the idea of water and ocean and also to recreate a nice game of colors.To maintain the same pure line suggested by the name itself, Concord C1 Pure watch, this timepiece is available on a white strap made of rubber, giving to the whole appearance a sportier and more modern touch. Tags: Concord C1

OMEGA's international ambassadors are a cornerstone in the brand's promotional activities, appearing in advertisements, adding a special touch to events and reinforcing OMEGA's involvement in sports. As a manufacturer of prestige timepieces with over 150 years of tradition behind it, OMEGA attaches great importance to long-term relationships with such spokespersons for the brand. Well-known international celebrities such as Cindy Crawford, Pierce Brosnan, and Michael Schumacher have all been partners of OMEGA since the mid-1990s and are quite naturally regarded as part of the family.The young Sergio Garcia is the perfect addition to OMEGA's family of golfing ambassadors, which comprises South Africa's Ernie Els, China's Zhang Lian-Wei and the Danish lady golfer Iben Tinning. This strong on-course presence is complemented by the title sponsorship of the OMEGA European Masters and the OMEGA Hong Kong Open, as well as OMEGA's official timekeeping of the US PGA Tour, the Senior Tour and several other events on the European Tour.Having turned professional in 1999, Sergio Garcia went on to win the Murphy's Irish Open and the Linde German Masters in the same year, also coming second to Tiger Woods in the US PGA Championship at Medina and helping Spain to win the Alfred Dunhill Cup. In 2001, Garcia won the MasterCard Colonial and the Buick Classic in the USA. It was thanks to these victories that Sam Torrance picked Garcia as one of the wild cards for the 34th Ryder Cup matches.Speaking at a press conference to announce the new partnership, OMEGA President Stephen Urquhart commented "Sergio Garcia is representative of the many young golfers currently taking up this unique sport. Although he is already world famous, he has his whole golfing future ahead of him."For his part, Sergio Garcia explained the reasons for his choice of OMEGA:"OMEGA has done a great job of securing some the world's best players for the OMEGA European Masters. I am very happy to be associated with OMEGA. Not only because the brand is very involved in golf at all levels, but also because the brand has both a fantastic history and a very dynamic and forward-looking image. I am certain that this will be a tremendous relationship for both of us".