j lange

Last year, Lange introduced the Zeitwerk. For SIHH 2010, they unveiled the Lange Zeitwerk "Luminous", like the original Zeitwerk, but with an even more contemporary design and, of course, "luminous" (white Superluminova coated jumping hours and minutes). I was surprised to hear that Lange used PVD on any of their watches, however, the PVD coated German silver time bridge probably looks great in-person. Especially on top the dark-tinted sapphire crystal glass that essentially acts as the dial on this Lange masterpiece. Viewing the numbers, in the dim lighting, behind the tinted glass, while the hours and minutes advance, is surely an amazing sight. Press Release PDFRetail is TBDSource: A Lange & Sohne

The Shand Group, a well-established marketing and advertising agency, announced the addition of high-end watch manufacturer A. Lange & Söhne to their client roster. Known best for innovative marketing tactics, award-winning ads and high level of client services, The Shand Group was officially named as the marketing and public relations agency for A. Lange & Söhne in Glashutte, Germany, on August 13. Representation began September 1.A. Lange & Söhne, the most prestigious name in German precision watch-making, was founded in 1845 in the Saxony region of what was later to become East Germany. The Lange family closed the factory during Soviet occupation, and the company re-emerged on the market 13 years ago, after German reunification. Since then, A. Lange & Söhne has received more than 44 awards, including 21 "Watch of the Year" titles, some of which have even come from the Swiss watchmaking industry, which very rarely acknowledge other watchmakers."We are all excited about the opportunity to represent A. Lange & Söhne in the U.S. Lange is arguably the world's best watch, but most Americans have not yet been introduced to it." said Bobby Shand, president. "It's a wonderful fit for us, given our knowledge and understanding of the high-end consumer, as well as our experience in marketing fine jewelry and watches."The Shand Group also represents Platinum Guild International USA, the marketing arm for Platinum in the United States, and has been responsible for building other notable watch brands including IWC and TAG Heuer.9/16/03