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Every two years a weekly German business magazine called Wirtschaftswoche puts together an annual ranking of Germany's top luxury brands. This year, A. Lange & Sohne has once again risen above the rest to capture the top spot on this prestigious list as the best luxury brand in Germany, scoring 242 points out of a possible 300. This is the second time in a row for A.lange and Sohne. It should be noted that to be the requirement to be considered for the list the company could be for any luxury item, not just for timepieces. Beating out other popular and highly recognizable brands including some impressive automobile makers - Maybach, Mercedes Benz, and Porsche. fashion designers, and other companies. Such factors as their high score for brand appeal pushed the A. Lange & Sohne brand to the top of the list after data was collected by interviewing more than 150 experts from the respective industries. Beginning in 2005, the luxury league table is drawn up every two years by the Munich based brand rating agency at the instigation of the Wirtschaftswoche magazine among the leading German luxury brands.

Looking at the 2011 A. Lange & Sohne collection, I find little not to like.? Of course Lange’s watches tend to appeal to watch aficionados with more traditional tastes, and of this is fully by design.? A strong sense of tradition across all aspects of the Lange manufacture is quite evident — and it is what makes A. Lange, A. Lange, at least for me.? Like many of A. Lange’s watches, this new Saxonia Dual Time watch seems flawless in every way.? Clean, uncluttered dial with meticulously placed markings and lettering, a modest case size (40mm), and of course impeccable finishing.? The watch is perfectly traditional in every way.