a.lange&sohne glashutte/sa doppelfederhaus

Every two years a weekly German business magazine called Wirtschaftswoche puts together an annual ranking of Germany's top luxury brands. This year, A. Lange & Sohne has once again risen above the rest to capture the top spot on this prestigious list as the best luxury brand in Germany, scoring 242 points out of a possible 300. This is the second time in a row for A.lange and Sohne. It should be noted that to be the requirement to be considered for the list the company could be for any luxury item, not just for timepieces. Beating out other popular and highly recognizable brands including some impressive automobile makers - Maybach, Mercedes Benz, and Porsche. fashion designers, and other companies. Such factors as their high score for brand appeal pushed the A. Lange & Sohne brand to the top of the list after data was collected by interviewing more than 150 experts from the respective industries. Beginning in 2005, the luxury league table is drawn up every two years by the Munich based brand rating agency at the instigation of the Wirtschaftswoche magazine among the leading German luxury brands.

The Shand Group, a well-established marketing and advertising agency, announced the addition of high-end watch manufacturer A. Lange & Söhne to their client roster. Known best for innovative marketing tactics, award-winning ads and high level of client services, The Shand Group was officially named as the marketing and public relations agency for A. Lange & Söhne in Glashutte, Germany, on August 13. Representation began September 1.A. Lange & Söhne, the most prestigious name in German precision watch-making, was founded in 1845 in the Saxony region of what was later to become East Germany. The Lange family closed the factory during Soviet occupation, and the company re-emerged on the market 13 years ago, after German reunification. Since then, A. Lange & Söhne has received more than 44 awards, including 21 "Watch of the Year" titles, some of which have even come from the Swiss watchmaking industry, which very rarely acknowledge other watchmakers."We are all excited about the opportunity to represent A. Lange & Söhne in the U.S. Lange is arguably the world's best watch, but most Americans have not yet been introduced to it." said Bobby Shand, president. "It's a wonderful fit for us, given our knowledge and understanding of the high-end consumer, as well as our experience in marketing fine jewelry and watches."The Shand Group also represents Platinum Guild International USA, the marketing arm for Platinum in the United States, and has been responsible for building other notable watch brands including IWC and TAG Heuer.9/16/03