a.lange & sohne doppelfederhaus listino

SIHH 2010: A. Lange & Sohne 1815 Moonphase (Ref. 212.050)The new A. Lange & Sohne 1815 Moonphase watch features a moon-phase complication, which is so accurate it takes 1058 years for the watch to miss a day from the lunar month.Among the models presented last week by A. Lange & Sohne, there is a small group of limited edition watches that stand out from the line with their intricately decorated movements, guilloched dials and amber-colored gold cases that are both pleasant to look at and harder to scratch. These are A. Lange & Sohne Lange 1 Tourbillon with stop seconds, A. Lange & Sohne Tourbograph Pour le Merite and the A. Lange & Sohne 1815 Moonphase model.Let us start with the most affordable hand-wound watch featuring a moon-phase complication.The watch comes equipped with the Lange L943.2 hand-wound caliber, which, as usual, is made totally in-house, precision-adjusted in five positions and decorated so thoroughly and tastefully, it makes Breguet wanting to eat its own heart out.The movement’s three-quarter plate is made of German silver with sunburst pattern and its balance cock is made in the same amber-colored as the case and is also decorated by hand.The watch features a perfect dial layout where the moon-phase display balances the small second hand counter, while the two are visually united with the engine-turned guilloche pattern. Large Arabic numerals and heat-blued hour and minute hands provide for contrasting, highly-legible dial layout.The watch will be produced in a limited lot of only 265 pieces.

The Shand Group, a well-established marketing and advertising agency, announced the addition of high-end watch manufacturer A. Lange & Söhne to their client roster. Known best for innovative marketing tactics, award-winning ads and high level of client services, The Shand Group was officially named as the marketing and public relations agency for A. Lange & Söhne in Glashutte, Germany, on August 13. Representation began September 1.A. Lange & Söhne, the most prestigious name in German precision watch-making, was founded in 1845 in the Saxony region of what was later to become East Germany. The Lange family closed the factory during Soviet occupation, and the company re-emerged on the market 13 years ago, after German reunification. Since then, A. Lange & Söhne has received more than 44 awards, including 21 "Watch of the Year" titles, some of which have even come from the Swiss watchmaking industry, which very rarely acknowledge other watchmakers."We are all excited about the opportunity to represent A. Lange & Söhne in the U.S. Lange is arguably the world's best watch, but most Americans have not yet been introduced to it." said Bobby Shand, president. "It's a wonderful fit for us, given our knowledge and understanding of the high-end consumer, as well as our experience in marketing fine jewelry and watches."The Shand Group also represents Platinum Guild International USA, the marketing arm for Platinum in the United States, and has been responsible for building other notable watch brands including IWC and TAG Heuer.9/16/03