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Every two years a weekly German business magazine called Wirtschaftswoche puts together an annual ranking of Germany's top luxury brands. This year, A. Lange & Sohne has once again risen above the rest to capture the top spot on this prestigious list as the best luxury brand in Germany, scoring 242 points out of a possible 300. This is the second time in a row for A.lange and Sohne. It should be noted that to be the requirement to be considered for the list the company could be for any luxury item, not just for timepieces. Beating out other popular and highly recognizable brands including some impressive automobile makers - Maybach, Mercedes Benz, and Porsche. fashion designers, and other companies. Such factors as their high score for brand appeal pushed the A. Lange & Sohne brand to the top of the list after data was collected by interviewing more than 150 experts from the respective industries. Beginning in 2005, the luxury league table is drawn up every two years by the Munich based brand rating agency at the instigation of the Wirtschaftswoche magazine among the leading German luxury brands.

With the introduction of the Lange Zeitwerk timepiece, the celebrated watchmaking house of A. Lange & Sohne ventures confidently into the realm of contemporary time displays. This brilliant example of Saxon haute horlogerie presents outsized jumping digital displays for the minutes as well as the hours, in addition to a conventional power reserve indicator and subsidiary seconds with a stop function. Naturally, this visually dramatic masterpiece is animated by a complex and perfectly crafted mechanical movement conceived and produced by A. Lange & Sohne.The A. Lange & Sohne Zeitwerk watch is available in 18K pink, yellow or white gold, as well as platinum. In all of these noble materials, the stately case measures 41.9 millimeters in diameter, and 12.6mm tall. Impeccable in its luxurious detail, the case displays brushed finishing on its central section, and a rich polish on such sections as the strap lugs and bezel. The solid silver dial is characterized by a “time bridge” central section in contrasting German silver, which elegantly unifies the digital hours, digital minutes, and traditional subsidiary seconds. The symmetric arrangement is completed perfectly by the semi-circular power reserve scale at 12 o’clock which sweeps gradually to and fro to indicate the degree of tension remaining in the spring barrel.Comprised of 388 hand-finished parts, the 66-jewel Lange Calibre L043.1 carries on the fabled reputation of A. Lange & Sohne for manufacturing movements of the highest aesthetic and technical distinction. The caliber features the signature elements of a three-quarter plate in untreated German silver with Glashutte ribbing, a hand-engraved balance cock, and certain movement jewels (two, in this instance) set in screwed gold chatons. Like the acclaimed Richard Lange model, the Zeitwerk’s movement features the in-house Lange balance spring attached with a patented balance clamp; a precise beat adjustment device with a lateral setscrew and whiplash spring allows the watchmaker exceptional latitude for fine-tuning. Balance frequency is a traditional 18,000 vibrations per hour, and power reserve is 36 hours at full wind. A sapphire crystal exhibition window in the screw-secured caseback allows an expansive view of this watchmaking exemplar. Considerable ingenuity was required to solve the technical difficulties imposed by the energy-hungry disc switching operation. A specially-engineered barrel with an extra-strength mainspring ensures an optimal amount of torque to animate the watch and its battery of jumping discs. Assisting in regulating the considerable forces of acceleration and stopping that the discs undergo as they instantaneously switch is a rotating fly governor–its vanes displace air and are thus able to channel excess energy and produce a gentle impulse for the switch sequence. A remarkably compact constant force escapement positioned between the barrel wheel and the balance keeps energy flow to the balance consistent across the power reserve range, even with the hour and minute jumps taken into account. The A. Lange & Sohne Zeitwerk watch features a curved sapphire crystal, and hand-sewn straps in crocodile leather with a massive Lange buckle in 18-karat gold, or platinum. The solid silver dials are rendered in different finishes, according to the metal of the case: champagne for yellow gold, argente for pink gold, black for white gold, and rhodium-plated for platinum.